National Geographic | Hampton-Brown Edge Direct Mail
2011
Description
Direct-mail postcard campaign to market National Geographic | Hampton-Brown Edge
Fields
Creative Direction, Graphic Design
- Hampton-Brown Edge Postcards
National Geographic School Publishing / Hampton-Brown
Direct mail campaign for educational textbooks - Series of seven postcards each highlighting a key feature of this educational product. The front of each card juxtaposes a compelling image with an appropriate teaser for the feature. The feature is explained on the back of the card along with a representation of the product line.
- Something to Say | MOTIVATING & RELEVANT CONTENT
- Words That Matter | VOCABULARY
- A clear path helps you know where to go. | SCAFFOLDED INSTRUCTION
- Great writing is within sight! | WRITING
- Built to Support Achievement | SPECIALIZED STRATEGIES
- The right piece can yield powerful results. | TECHNOLOGY
- Get Immersed in Learning. | ESSENTIAL QUESTIONS
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Poster promoting National Geographic's new science program.Creative Direction, Graphic Design2011 -
Direct mail marketing communication about National Geographic Learning and the 2011 NCSS conference in Washington, D.C.Creative Direction, Graphic Design2012 -
Direct-mail postcard campaign to market National Geographic School Publishing's Science programCreative Direction, Graphic Design2011 -
Direct mail announcing National Geographic Learning's participation in NMSA 2011.Creative Direction, Graphic Design2012 -
Direct-mail promotion to market National Geographic School Publishing's Theme Sets programCreative Direction, Graphic Design2011 -
Announcement promoting National Geographic School Publishing's attendance at IRA (International Reading Association) conferenceCreative Direction, Graphic Design2011 -
Direct-mail folding card promoting National Geographic School Publishing's Science programCreative Direction, Graphic Design2011 -
Direct mail flyer promoting a range of National Geographic educational materials for Grades K–12.Creative Direction, Graphic Design2011